Puzzle: Innovative Water Packaging Design

Meet a Better Self with Yunnan Technology and Businesss University

The Yunnan Technology and Businesss University has unveiled an innovative water packaging design called Puzzle. This unique design aims to promote the concept of "meet a better self" among students, while also serving as a practical and eye-catching water bottle.

The Puzzle water packaging design stands out with its maze graphics and paradoxical space illusion techniques. The design team extracted elements from learning tools such as pens, ink, compasses, and more to create a visually engaging and thought-provoking design. The 2.5D form of the maze graphics reflects the unique attributes of the university campus.

Constructed from PET material, the Puzzle water bottle features a label printed with four colors of ink. The date label is laser printed for added precision. With dimensions of 60mm width, 60mm length, and 180mm height, the bottle is compact and easy to carry.

One of the standout features of the Puzzle water packaging design is its interaction. The package is available in seven different colors, each with a separate Chinese character. When the seven color bottles are combined, they form the phrase "Meet a Better Self," reinforcing the university's philosophy and motivating students to strive for personal growth.

The Puzzle water packaging design was developed by a talented team of designers from Yunnan Technology and Businesss University, including Li Yuanyuan, Liu Kaiyi, and Lin Hai. The project commenced in September 2021 in Kunming and was completed in March 2022.

This innovative design faced its fair share of challenges, particularly in visually representing abstract ideas. However, the design team successfully incorporated the concept of a labyrinthine journey of university learning into the packaging, creating a visually striking and meaningful design.

The Puzzle water packaging design has garnered recognition in the design community and was awarded the Iron A' Design Award in the Packaging Design category in 2022. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial requirements. The Puzzle design stands out for its integration of industry best practices and its ability to evoke positive emotions, contributing to a better world.

With its unique combination of art, design, and functionality, the Puzzle water packaging design by Yunnan Technology and Businesss University is a testament to the power of innovative design in promoting brand philosophy and inspiring personal growth.